Scientifically speaking, if you could eat happiness …then it would be chocolate. That ‘mmmmmmm’ feeling you get when you eat a chocolate bar comes from tiny doses of chemicals within chocolate that the brain uses to induce a chemical called serotonin.

Serotonin produces feelings of elation, and even ecstasy, but what is the true cost of that happiness? Could it be at the expense of someone else’s turmoil?

For years, major chocolate manufacturers have been exploiting African farmers, paying them very little for their cocoa; keeping them poor, while they get rich.

Well, this is not the case with ‘Divine Chocolate’. This company’s brand name is not only befitting of the exquisite taste of the pure, rich African cocoa used to make their chocolate but ‘divine’ is also part of the ethics of the company and how the business itself runs, which is nothing short of angelic.

DIVINE ETHICS

You may have heard the term ‘Fairtrade’ before but not necessarily know exactly what it means. Simply put, Fairtrade is a system whereby farmers and producers in developing countries are paid a guaranteed minimum amount for their produce, and a social premium in addition to this amount, which is invested in the farmers’ own development programmes.

In the case of Divine Chocolate, the Fairtrade premium is paid for all the cocoa they buy from Ghana. This means a more sustainable living for the farmers and therefore better social and environmental conditions for the community.

COOKIE POINTS

So, Divine Chocolate has already scored cookie points by being a Fairtrade company. However, they stand out even more, as the company is uniquely co-owned by the cocoa farmers themselves who have some ‘heavenly assistance’ from major supporters like Comic Relief, Christian Aid and The Body Shop.
 
DIVINE BRANDING

The branding is another area where Divine Chocolate stands out by boldly displaying Adinkra symbols on their packaging, with symbols that mean vitality, enlightenment, beauty and the sanctity of Mother Earth

MORAL CONSCIOUSNESS

Considering the plight of Africa and knowing that your serotonin boost is not at someone else’s detriment is well worth the effort, and a delicious decision to make!

Visit their website to find out more: http://www.divinechocolate.com

Latoya Adjei